Making money off your music as an UnderGround hip hop artist in South Africa has never been as easy as right now. Cellphone operator MTN has introduced a new portal called MTN Xploaded where MCs can register their music, and have it sold via the MTN mobile portal at costs that range from R2 to R5 a song. This means that on an underground mixtape with 20 tracks, minimal return is 40 bucks, of which the MC gets 33% in the their pocket, for one copy sold. South African artists like Jus Dat, Zaki Ibrahim, Ba4za, Rattex, JR and Shugasmaxx, to mention a few, are actively involved with MTN Xploaded, as well as all the artists that feature on the HYPE magazine mixtape that is released with the magazine every two months.
Not only does having your tracks on MTN Xploaded cut out manufacturing and distribution costs, but also allows headz to access South African underground hip hop from anywhere in the country and beyond!
For so many years the industry has been complaining about the lack of avenue’s to push underground hip hop and the lack of returns when it is done independently. In S.A, underground hip hop artists battle with actually getting their mixtapes sold on the street, securing performances at gigs that cater to mainly commercial artists, minimal compensation for performances because the underground is not considered commercially viable and for extra measure, have to face the humungous task of fighting piracy.
Finally the underground has been exposed to a platform that allows the fans to choose the music for themselves and not be subjected to playlist rotations on commercial radio stations. The UnderGround Angle encourages all headz to get involved with MTN Xploaded and help build the hip hop economy!
Visit http://www.mtnxploaded.co.za/ for more info and details on how to get your material on there!
Not only does having your tracks on MTN Xploaded cut out manufacturing and distribution costs, but also allows headz to access South African underground hip hop from anywhere in the country and beyond!
For so many years the industry has been complaining about the lack of avenue’s to push underground hip hop and the lack of returns when it is done independently. In S.A, underground hip hop artists battle with actually getting their mixtapes sold on the street, securing performances at gigs that cater to mainly commercial artists, minimal compensation for performances because the underground is not considered commercially viable and for extra measure, have to face the humungous task of fighting piracy.
Finally the underground has been exposed to a platform that allows the fans to choose the music for themselves and not be subjected to playlist rotations on commercial radio stations. The UnderGround Angle encourages all headz to get involved with MTN Xploaded and help build the hip hop economy!
Visit http://www.mtnxploaded.co.za/ for more info and details on how to get your material on there!
No comments:
Post a Comment