One of the most ambitious missions that underground independent labels have to overcome, is entering a mainstream market that has been monopolized by major record labels since the birth of the SA hip hop industry.
These label's interests and money are mostly directed at commercial dumbed down hip hop, which leaves underground heads to market our sound through what has become known as the complex street hustle.
One way of overcoming the monotony of major record label marketing, is to form a conglomerate of record labels that fuses independent underground labels under one stable, which would inturn compete with the majors.
Though this concept has yet to be adopted at a rising rate, one such conglomerate would be HitMason, based in Cap City, JSec and Kimberly.
TUA caught up Tujay Harmoniques, reppin that HitMasonary. Check out this innerview right here.
tUa: What is HitMason and who are its affiliates?
HitMason: HitMason is a conglomerate of 4 companies that came together to form a super independent indie to compete in the same league as majors. These companies are 4SITE Muzik, Black Kampain, Embassy Music and Ruff Cuttz Entertainment. Our affiliates are CalmJoy (Durban), NBL (Pretoria) and Royal Swiss Cartel (MafTown).
tUa: What are some of HitMason's successes?
HitMason: Our artists TuJay Harmoniquez and Louis M Songz have appeared on Shiz Niz, with TuJay having had a feature article on the Hype Magazine. In November 2009, Krossword had an interview on Yfm’s show Airborne with the first single of the “Hustler’s Ambition” album having received some airtime on The Hip Hop Hot 9.9. In January 2010 we shot a music video for the main single of “Hustler’s Ambition”.
tUa: Which artists are gonna be releasing or have released for HM?
HitMason: In 2009 we released TuJay’s EP, Parental Guidance,In January we release Smash’s mixtape, One man army. In February we released Krossword’s mixtape, Warning Shots. In September we plan to release the “Hustler’s Ambition” album, other releases scheduled for release this year are; Rythmik X- Ruff Tease (mixtape), Krossword- Warning Shotz: RELOADED (mixtape), HarmoniqueSongz- Cap City, Rapsody, Krossword and Decency- (untitled collabo mixtape).
tUa: What happened between HM and one of your artists; Xcalibre?
HM: He had a problem with authority and our way of doing things and he decided to leave
tUa: How does an aspiring artist join HM?
HM: Members are strategically chosen as HitMason is a movement and every member has a specified role which is more than just music.
tUa: Whats the relationship between HM and underground hip hop?
HM: We provide the streets with a lot of quality music for free. We organize events and give a platform to other upcoming talent.
tUa: links for HM that users can check out?
HitMason: Look us up on facebook for links and exclusive info, HitMason Holdings. For more information and bookings: hitmasonholdings@gmail.com
Smash - One Man Army now for freehttp://www.mediafire.com/?sharekey=94d283bb0577e93d8d78a0e555291609e62a17409e7c514f416b94653a3044fd
Download Parental Guidance for free @ http://www.mediafire.com/?sharekey=f3318072f4a60b4290a82c7bb0fad7ad58406841f14003c2f88875faa4c6c51e
In conclusion, .The concept of unifying underground independent labels to push marketing on a bigger scale has proven to be successful for HitMason. Hopefully all you underground headz out there will be inspired to do the same in your own kasi.
Peace 2 Tujay for the innerview.
[the Truth is Oblivious!]
No comments:
Post a Comment